Diseño de un plan financiero para incrementar la rentabilidad de la Cooperativa de Transporte Riobamba, de la ciudad de Riobamba, provincia de Chimborazo para el año 2017

Abstract

The objective of this research is to desing a financial plan to increase profitability in the “Cooperativa de Transporte Riobamba C.A.”, in the city of Riobamba, province of Chimborazo, by the year 2017. The research development has as purpose that Cooperative plans its expenses to strengthen savings and better distribute material and financial resources within the provision of the service. The research started with significat elements such as: macro environmental analysis, microenvironment analysis, FODA analysis, financial analysis and evaluation, to determine the current situation of the entity. Knowing that there is a lack of collaboration of the associates in the objetives proposed by the Cooperative and a low level of training programs for internal actors, there is shift abandonment, the units are not driven by their owners and the infrastructure of the institution is absolete, so it is proposed to develop personnel training plans, encourage the active participation of associates, improve the communication and information system at the level of associates, administrative and operational. It is conclude that the “Cooperativa de Transporte Riobamba” should implement the proposed financial plan considering all the strategies and recommendations raised, because througt it will be able to increase the benefits of the entity in a techical, administrative and financial way, reflecting a better organizational structure, increase in productivity and profitability.