Propuesta de plan estratégico para mejorar la administración de la Compañía de Transporte Intraprovincial “CITRANSTURIS S.A”., del cantón Chambo, provincia de Chimborazo, para el período 2017-2022

Abstract

This research work aims to design a strategic plan to improve the administrative management of the Interprovincial Transport Company "CITRANSTURIS S.A", interview was applied to the manager, surveys to the partners and users of the service. having carried out the analysis of the information and knowing that the partners lack strategies in areas of management, has no mission, vision, or objectives, the activities carried out empirically was necessary to develop a strategic plan, which details the internal and external factors that intervene in one way or another for the benefit or against the Company, since on the basis of this analysis the strategies that allow to infuse progress, improve the management and design new market methods to achieve positioning in the market are established. the processes and functions that detail what each of the members of the Company must carry out were established. The functional organic of the company is also detailed so that everyone knows, the responsibility of each position, it also contains the mission, vision and values.