Diseño del plan estratégico de la “Fundación de integración para el desarrollo Radio La Paz, Justicia y Verdad” para el periodo 2016-2021 ubicada en la ciudad de Guaranda

Abstract

In the present research, a strategic plan was developed for The Integration Foundation for the Development the Radio Peace, Justice and Truth of the city of Guaranda, province of Bolivar, for the period 2016-2021. It will allow the organization to improve the management that has been fulfilling until today. For this reason, it was necessary to carry out a Swot analysis, the external factors of the evaluation matrix. In addition, a structural organization chart, the mission and vision are proposed in the strategic planning. A set of strategic such as survival, reordering, defensive and offensive which will be reflected in an action plan for de foundation which will facilitate a follow-up of the functions carried out by the organization’s employees. It is recommended to implement the strategic planning developed that will serve to take corrective actions and to have a guide for the fulfillment of objetives, besides being a tool for the directors of the foundation which will help to improve the way that the organization is being directed.