Plan de negocios para la Cooperativa de Ahorro y Crédito Ichubamba Ltda., de la comunidad Ichubamba bajo, parroquia Cebadas, cantón Guamote, provincia de Chimborazo. Periodo 2017 - 2021

Abstract

The following investigative work has the objective of designing a Business Plan for the Ichubamba Savings and Credit Cooperative, of the Ichubamba Bajo community Cebadas parish, Guamote canton, Chimborazo province, period 2017-2021. In order to increase partners and clients, improving the financial, commercial and social administrative management, based on principles and cooperative values of popular and solidarity economy. For this purpose, an external internal diagnosis was developed through the SWOT analysis, An interview was conducted with the general manager to identify the positive and negative aspects of the institution and surveys were applied to partners and clients in order to identify their needs and expectations. The Ichubamba Savings and Credit Cooperative does not have a portfolio of diversified products and services. Moreover, they do not advertise to attract more members and customers, which prevent them from consolidating in the market. The implementation of the business plan will enable the financial institution to achieve short, medium and long term objectives, optimizing resources, offering quality cooperative products and services and at the same time contributing to the socio-economic development of the province and the country.