Diseño de un plan de negocios para mejorar el Almacén Agropecuario Quilloac, del cantón Cañar, provincia de Cañar, periodo 2017-2020

Abstract

The design of a business plan has been developed to meet the needs and perspectives of the market in order to improve the financial and administrative situation of Quilloac Agricultural Store at Cañar canton, by means of the FODA analysis that allows seeing different scenarios and using specialized strategies in each area of work, helping its growth, and developing the marketing, technical, administrative and financial plan through the methods and tools used to develop each of the plans established in the proposal. It is recommended that the Human Talent Department apply trainings to its employees in order to improve the service and financial plan, and acquire the merchandise and its respective utility, fulfilling its activities to strengthen the organizational structure, obtaining results used for a 5 year projection with a Net Present Value of $ 102.357,80 and a IRR of 22.48%, with a recovery period of 3 years 9 months with a profit-cost ratio of 1.33, demonstrating that the project is viable.