Diseño de un plan de negocios para mejorar la gestión de la Ferretería “Comercial Ely” del cantón San José de Chimbo, provincia Bolívar, para el periodo 2017 - 2020

Abstract

The present research work has been proposed to design a business plan to the “Comercial Ely” hardware store in the Canton San José de Chimbo, province of Bolivar, for the period 2017 – 2020, in order to improve the microenterprise management, for this reason a market study has been carried out by surveying the inhabitants of the canton and its surroundings in order to identify tastes, preferences and the acceptance that people have towards the business. Later, an international and external analysis was analyzed using the organizational tools such as the PEST analysis, the BCG matrix to determine the growth rate and the market share of them. The problem that is mentioned in the research is that it has a limited physical space, there is little advertising of the hardware store, decision making is empirical and there is high competitiveness, generating a decrease in sales. The business plan proposes the implementation of commercial strategies to increase the demand and range of products to satisfy the needs of the habitual and potential customers. In the final part of the research, the Business Model Canvas business model was implement, which allows to maximize its economic and administrative activities, so it advisable to implement the established strategies and socialize the new business model Which will allow us to achieve established goals.