Plan de negocios de la Compañía FAQUIMSTRAN S.A. (servicio de transporte pesado) de la provincia de Santo Domingo de los Tsáchilas, período 2016-2019

Abstract

The present research paper proposes the "Business plan of the Company FAQUIMSTRAN S. A (Service Of Heavy Transport) of Santo Domingo Province at Tsachilas, period 2016-2019", with the purpose of improving its administrative, operational and technical processes, through a planning process, and in this way integrate solutions to all areas of management. For the collection of the information was applied: surveys to potential customers, according to the market components, to employees, in addition to an interview with the Manager, and finally performed a situational analysis of the company. It was determined that there is a potential market that is unsatisfied by the services of its cargo providers, this is attributed to the fact that most transport companies are managed empirically and not based on strategic planning. The purpose of the plan is to achieve an appropriate level of organizational development, to satisfy and retain clients, to have competent staff, to improve competitive capacity, to create a culture based on social responsibility, and to raise levels of financial profitability by raising an initial investment of $ 214.271,18 US dollars, where 70% will be equity capital, and the remaining 30% will be financed by bank credit. In relation to the financial projections made, an Actual Value of $ 218,740.42 will be obtained, and an Internal Value of 64.10%, higher than the minimum acceptable rate of return (15.45%), showing that the proposal of the Business Plan generates profitability.