Plan de negocios de la “Despensa Lupita”, del cantón Tena, provincia de Napo, período 2017-2021

Abstract

The business plan from the “Despensa Lupita”, in the canton of Tena, province of Napo, during the 2017-2021 period, has the purpose of promoting the growth of the company and improving administrative and commercial management that fosters competitiveness through the participation of Collaborators of it. The research was developed based on the SWOT, Process Management and Financial Analysis methodology which allowed to determine the current situation of the company and establish fundamental guidelines on management, in addition to give origin to the main idea of the business plan. It was determined that the organization originates a family structure that influences decisions that do not agree to promote innovation, optimization of resources and organizational growth. Through the implementation of the proposal, the company will be able to interpret the viable administrative procedures established in the business Project, which will highlight positive and competitive way in the market. It is recommended the implementation of the business plan and its respective control to support the entire organizational structure.