Diseño de la empresa asociativa para la producción y comercialización del cuy, en el marco del convenio de capacitación y asistencia técnica entre el GAD-P. Tungurahua y GAD Municipal del cantón Mocha, 2017

Abstract

The present project called Design of the associative company for the production and commercialization of the guinea pig, within the framework of the agreement of training and technical assistance between the GAD-P. Tungurahua and GAD Municipal of the Mocha county, 2017., aims to determine the acceptability of the new product when slaughtered, through the analysis of the sector, as well as the areas involved in this study, including traders, families and the population economically active. Through the market study, the level of bidders and plaintiffs was determined, as well as the acceptance of the consumer of guinea pigs with an initial price of $ 7.00. The increment will be 10% for each year. The associative company will be made up of a 20% financing to the National Financial Corporation and 80% is its own capital. In the financial evaluation, a net present value of $ 167,076.58 was determined. And, an internal rate of return of 49% with a recovery period in 3 years 10 months and a cost benefit ratio of $ 1.52. The product will be marketed in the mountain area of the country installing it to large supermarket chains where the main competitors will be meat distributors for mass consumption. It is recommended to implement the project in the way that has been proposed since it proves to be viable and will allow for an increase in the economy of the county.