Plan de negocios para la diversificación de productos de la Empresa Textil New Blessings Corporation, Riobamba 2017-2020

Abstract

A Business Plan was done to diversify products for the New Blessings Corporation Textile Enterprise in Riobamba to improve the organization growth and strengthen its positioning. Information based on qualitative and quantitative methods was gathered using surveys that were administered to a sample of inhabitants of the city of Riobamba. The main results were as follows: the company has to face a great challenge which is to increase its range of cultural t-shirts and blouses with artisan embroidery, there is a low level of innovation, there are no objectives, the structure and efficient handling of the administrative, operating and financial areas are not well determined. Of the proposal, a business plan was developed as a tool of planning, control, management, making decision in the administrative, operating, marketing and financial areas for the company to have new products helping to apply strategies and actions to get a quality product. It is recommended to apply the business plan properly to determine new administrative strategies, to study new markets for the company to become competitive and increase the sales, and to train permanently its collaborators about different processes of production.