Plan de negocios para impulsar la gestión en la Empresa Carrocerías Metálicas Mayorga, de la ciudad de Riobamba, provincia de Chimborazo, periodo 2017

Abstract

The present investigation is focused on a Business Plan to impel the management of Metalic Carriage Shop Mayorga located in Riobamba city, Chimborazo province, 2017. Inductive-deductive method, field trip and survey were used to carry out this paper. The quantitative technique was used to get information about the population of the automotive park such as cars with bodywork, urban bus, inter parish bus, school bus and tourism bus. A current situation analysis was carried out and it was posible to identify three key factors to be successful. The competence was analyzed. Commercial strategies were designed to integrate actions, so that commercialization procesess can improve. From the results of the market study it was determined that 77% of people know this enterprise, and 30% know Mega Buss Carriage Shop which is the competence, so it is determined that the best way to advertise is the radio with 54%. This present business plan will impel the management. It is concluded that this institution has resources to implement this business plan. Therefore, it is recommended to update studies and continue investigating the demand in order to establish strategic alliances to benefit each other.