Proyecto de factibilidad para la apertura de una sucursal de la Compañía Redservice S.A. en el cantón Joya de los Sachas, periodo 2017

Abstract

The current research work is aimed to carry out the feasibility project for opening a branch of REDSERVICE S.A Company in Joya de los Sachas canton during 2017. The purpose is to incorporate a branch with administrative autonomy to aid to the company development and growth and to provide an efficiency and quality service to the inhabitants of t Joya de los Sachas canton. A survey was applied to the company staff, the managers as well as to Joya de los Sachas companies, in addition company formation books were used and finally an internal and external analysis of Strengths, Weaknesses, Opportunities and Threats (SWOT) of the company was conducted, all of these were applied as research methods. It was possible to determine the technical and economic - financial feasibility of the project as well as to define the indispensable minimum requirements in the implementation of the business. It was concluded that the implementation of a branch of REDSERVICE S.A Company in Joya de los Sachas canton was feasible. It is recommended to carry out a follow-up and monitoring plan of the branch in order to determine the project profitability and sustainability.