Plan estratégico de la carrera de Diseño Gráfico, de la Facultad de Informática y Electrónica, de la Escuela Superior Politécnica de Chimborazo, periodo 2018-2022

Abstract

The purpose of this research work is to design a strategic plan for the career of Graphic Design of the Faculty of Computer Science and Electronics of the Escuela Superior Politécnica de Chimborazo, period 2018 - 2022, whose tool will allow the school to improve the efficiency in the management administrative To carry out this work, data provided by the school was collected, and different research techniques and instruments were used, such as the survey that was applied to the teachers, students of the institution, and an interview that was directed to the director of the school. school, whose results facilitated a SWOT analysis, in which the weaknesses that affect the efficiency and effectiveness of the organization within it are recorded. Because of the research, it is determined that the graphic design career lacks a strategic planning, thus affecting the optimization of resources and timely execution of training for teachers, updating the bibliography and linking with society. With all the results we proceeded to design the strategic plan to deliver a useful and simple tool that details measurable strategies, among other aspects that help administrative management to be more efficient and effective. Therefore, it is recommended that the relevant authorities with the race consider the execution of this work, where it will allow them to make the right decisions for their own benefit. Institutional and national.