Estudio de factibilidad para la apertura de una agencia de la Cooperativa de Ahorro y Crédito Jardín Azuayo Ltda., en la ciudad de Guayaquil, provincia del Guayas

Abstract

In the present work of titulación, a feasibility study was realized for the opening of an agency of the Cooperativa de Ahorro y Crédito Jarín Azuayo Ltda., In the city of Guayaquil, province of the Guayas, with the objective of implementing a correct financial intermediation of the products and services offered by the aforementioned company with potential partners and/or customers. For the development of the feasibility study, different studies were used such as analysis of the internal and external of the cooperative, technical study, market study, financial study, among other analyzes of real data obtained by the researcher's own elaboration. With the results obtained in all the mentioned studies, it has been concluded that the process of opening a new agency of the Cooperativa de Ahorro y Crédito Jarín Azuayo in the city of Guayaquil is feasible since there is a large percentage of demand unsatisfied, in addition, that according to the results it has been determined that the population under study 61% prefer to keep their money in financial institutions that provide them with security and a convenient interest of their savings. The collection indicators based on statistics projected values that will safeguard the liquidity and solvency of the Cooperative, which are factors of vital importance for the correct operation of a financial entity under the control of the SEPS.