Modelo de gestión administrativa y financiera para la Empresa Miky Decoraciones, en el cantón Riobamba, provincia de Chimborazo, período 2016

Abstract

The objective of the present work of titling was to develop a model of administrative and financial management for the company Miky decorations of the city of Riobamba was elaborated with the purpose of achieving an efficient and effective management of the activities and financial management of the same. To analyza the current situation of internal and external environment was established a field investigation that was conducted from the analysis SWOT (strengths, opportunities, weaknesses and threats) and the application of surveys to customers who have acquired their products and services during the year 2016. From the results we can see the need to develop a model of financial administrative management that suits its reality and allows its sustainability in the market, so it is also observed that in most cases the results shed as positive The product produced by the company, however, 20% of the customers say that it been unfulfilled with the times established for the delivery of the product. In accordance with the result, the proposal is elaborated, which aims to position the organization Miky decorations in the market, strengthening its corporate brand according to its products and services, through the implementation of the proposal Presented in this investigation. It is recommended to make more known in the market, to make promotions and to use publicity material of its products.