Plan estratégico para el concesionario de vehículos RIVERAUTO CS de la ciudad de Riobamba provincia de Chimborazo para el período 2018 – 2022

Abstract

This research work carried out as a Strategic Plan for the RIVERAUTO CS vehicle dealer in the city of Riobamba, Chimborazo province, for the period 2018 – 2022; this will contribute as an important tool for decisión making of business administration. In this type of business, it is important to generate plans that allow contributing to decisions, activities and the fulfillment of goals and objectives. Its development has been generated through processes, thanks to the collaboration and information generated by the company itself, here; techniques and methods have been applied according to the business model, in this way; get to the approach of projects necessary for the development of the organization. These projects extend the management capacity in the most important departments and generate commitments that, when acquired, results are more stable and efficient. It has been created: the mission as an initial part of the process and the vision has been proposed as a futuristic business part, as well as the achievement of objectives and the search for projects focused on the needs that through matrices and calculations have been found. The results obtained will establish the current situation of the company and what is its behavior against the local market. In conclusion, the RIVERAUTO CS vehicle dealer does not have a strategic plan according to your business needs, and it is recommended that the company must adopt the proposed plan for better decision making and greater generation of resources.