Implementación del Balanced Scorecard como modelo de gestión para mejorar los niveles de competitividad de la Empresa Andinamotors S.A.

Abstract

In recent years in Ecuador, the competitiveness of companies in the automotive sector has increased rapidly; for this reason it is necessary to be alert to the demands of the staff, the client, market expectations and new trends in business management to ensure the permanence of companies in the future. From the importance of being flexible to changes in the environment, the implementation of the Balanced Scorecard was born as a management model to improve the competitiveness levels of the company Andinamotors SA, which allows its present and future profitability to be maximized in terms of costs and effectiveness. The Balanced Scorecard is an important Business Intelligence tool for sound decision making and helps to build strategic planning mechanisms that reduce the uncertainty of an unknown future through corrective and preventive actions. In addition, the Balanced Scorecard proposes the design of objectives, indicators, strategies and objectives that guide all the members of the organization in the same direction. The purpose of implementing the Balanced Scorecard in the company Andinamotors is to obtain an analysis of all the perspectives of the business, to have a control and measure the organizational growth, in this way it will comply with the vision declared by the company. This proposal will be made with the acceptance and collaboration of senior management.