Plan de negocios para la Imprenta Grafimundo Offset en la ciudad de Cuenca

Abstract

The current thesis is a business plan for Grafimundo Offset Printing company in Cuenca city, it aims to improve the company`s management through the components of the plan, considering that the company is facing some changes related to its organization, legal body, new investments in machinery, for instance, it is necessary a guideline to show by means of analysis and projections, the possible result and so to be able to make appropriate decisions. About the methodology applied, the research work has a mixed focus, since it used qualitative and quantitative techniques such as surveys, interviews, descriptions and data collection; besides, it was explorative, explanatory, descriptive and correlated. The result of the research work along the different studies evidence the necessity of applying a marketing plan which improves the commercial placement of the company. On the administrative aspects, a manual of duties for the different positions of the company is provided, moreover, the requirements for the constitution of the enterprise as a limited company are identified and, on the financial aspects, the forecasted feasibility about the purchase of machinery and the impact of starting up as a company. It is concluded that the application of a business plan for the improvement of the company`s management in its different areas is necessary.