Modelo de comunicación integral para el mejoramiento de la imagen corporativa de la Empresa Puebla Chávez y Asociados Cía. Ltda., de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The present investigation work to be developed is an integral communication model for the improvement of the corporative image of the Puebla Chavez & Associates Cía. Ltda. enterprise, in the city of Riobamba, Chimborazo province. This way a major participation fee will be obtained in the market in order to position the enterprise as the leader among the market. In the current investigation different communication tools were proposed for each determined customer, and strategies for these tools were provided such as: publicity, sales promotion, personal sales, customer service and direct marketing. With the integral communication model design the enterprise will possess a strategic tool that will allow the coordination and integration of means and communication sources and the development of human interaction in order to improve the administrative management and also maximize the impact over the customers. In this investigation work it is concluded the proposal of the different communication models and strategies for each determined customer in the investigation area. Finally it is recommended to execute the investigation work through the different integral communication models that are tools that will help to improve the communication effectively with internal and external customers.