Propuesta de Creación de una Empresa para Organización de Eventos Temáticos y Catering en la Ciudad de Riobamba 2012

Abstract

Research with descriptive design, transverse , non experimental the creation of a company to organize themed and catering in the city of Riobamba, It was made a market survey with marketing strategies to 201 respondents to determine the viability of the project and mitigating environmental impact. For the development of research requires an initial investment of $ 219.787,60 USD, projecting a period of 5 years for an ERR (internal rate of return ) of 31 % , NV (Net Present Value ) of. $ 46389,82 with a cost benefit ratio of 0. 68 cents. For every dollar invested yielding a 100 % acceptance of service provided. A project planning and organization structure that meets the policy of the 3 Rs (recycles refuse, reduce) are entities that preserve the environment and contribute to growth, development and evolution of methods for the benefit of the ecosystem.