Propuesta para la Creación de un Punto Gastronómico en el Malecón Escénico Laguna de Colta, 2012

Abstract

The following research proposed the creation of a Gastronomic place in the scenic boardwalk of Colta lagoon, Chimborazo Province, with a descriptive cross-sectional design. It was made a market research in order to find the unsatisfied demand, applying surveys to the tourists who visit the tourist place, using the sampling application, it was determined the number of 23 survey respondents getting to know the customer preferences. It was made a technical studio determining the restaurant size, the production capacity; also, it was carried out the marketing strategies to determine the viability project. Also it was made an administrative and legal studio, establishing the roles and interrelations between workers and the most suitable legal way of organization of each business owner. It was carried out a financial studio of this project for a period of 5 years, obtaining benefits since the first year, the VAN (the total net value) of $128.814,05 and a TIR (internal rate of return) of 66%, in a profit relation price of 1.27 cents for each dollar invest, with a PRI (recovery period investment) in 2 years, 2 months and 2 days, showing that the project viable, attenuating the environment impact and it is recommended the use of it, taking into account the obtained results.