Estudio de factibilidad para la creación de un local de servicio de catering gourmet con especialización comida típica en la ciudad Latacunga, provincia Cotopaxi 2011 – 2012

Abstract

Study of feasibility for the creation a service of Catering, in the County of Cotopaxi. With descriptive design, of traverse axis information was gathered by means of surveys to 312 people; the market study provided the unsatisfied demand; 92% of those interviewed would hire the catering service: 48.4% would spend an average from 10 to 15 dollars per menu; would that this establishment is implemented. The technical study determiner the size of the service of catering, the production capacity, the marketing strategies and differentiation, as flavor and high standards of quality, the determination of the price according to the investigation, allowing to give the consumer an image of our products, and the necessary resources for the development of the city. Then the legal administrative study was carried out, where the flowchart and the staff´s functions were carried out, as well as the legal paperwork for the operation. Later on the financial study of the project for five years period, starting from the first year, the VAN of 1.108.782.61 dollars obtaining a TIR of 30.35%, winth a relationship benefits cos of 9.12 cents, for eachoverturneddollar, with a PRI in 2 years, 1 months and 9 days that indicates that the project viable and the environmental impact has the mitigation priority.