Estudio de factibilidad para la aplicación de la tuna (opuntia tuna) a la repostería, en la cuidad de Riobamba 2013

Abstract

This feasibility analysis for the development and marketing of bakery based on tuna seeks to provide a new product in the market with excellent nutritional support to supply the needs of consumers. To this product’s study market different techniques were used. The research was descriptive of crossing shaft. The survey had an 83% acceptance. The target population was 124807 inhabitants. A sample of 200 people was taken. With it was covered 70% of the unmet demand under study. The technical study allowed designing the production plant, its capacity, different production, equipment and machinery that will be used for making the product. This plant has an area of 323 square meters located in a strategic sector of the city, in from of ESPOCH. The investment amount for the implementation of a tuna based bakery plant is $ 16,030.25. The administrative study allowed the development of an organizational chart of the project. It includes charts for describing functions for optimal business performance. The environmental study helps to keep the environment in good condition. The Financial Evaluation determined that the project is viable and profitable. It reaches an internal rate of return (IRR) of 12%. This percentage is higher than the deposit rate of the Central Bank of Ecuador whit 4, 53%. A Recovery Period of Investment (RPI) of 2 years 4 months and 8 days. A benefit-cost (BC) of $ 1.29, which is a profit of 29 cents for every dollar invested.