Diseño de un modelo de gestión en base al cuadro de mando integral para la Compañía de Transporte Pesado Rutas Chimboracenses S.A., cantón Riobamba, provincia de Chimborazo

Abstract

The Design of the Management Model based on the Balanced Scorecard for the “Compañía de Transporte Pesado Rutas Chimboracenses S.A.”, was elaborated with the purpose to improve the decision making and the development of the internal processes. In the design and execution of the research instruments for the data collection of true and sufficient information such as: the survey and the interview applied to the workers and authorities of the company, determining the need to create a management tool for the company to improve its administration; therefore the Management Model based on the CMI was developed, by applying seven phases, starting with the organization study followed by the situational diagnosis, redefinition mission and vision, strategic map, indicators, operational plan, budget and flowcharts, which gave to the current research a strategic and operational focus, aimed at solving the real problems of the entity, the minimum profitability, luck of marketing, the finite number of clients in recent years and the improvement of its current situation. The results were focused on the achievement of the mission and vision through objectives, goals and strategic activities that were evaluated in due course, through plans and process; with the purpose that the entity transforms its administration and improves its operations. It is recommended the implementation of this management model in the company to obtain better results in terms of profitability, customers, internal processes and as well the human talent.