Proyecto de creación de una empresa envasadora de aguas aromáticas en la ciudad de Riobamba para el año 2013

Abstract

Determine the feasibility of creating a company that industrializes herbal tea in the city of Riobamba. Currently, it is basic to use Arts Administration as a management tool to determine society needs and project development that satisfy customer expectations. It is also necessary to use traditional products such as medicinal herbs since many people consider them ancestral and with great healing powers. Consuming these herbs as part of bottled prepared infusion (herbal tea) will be appropriate for all consumer levels. A market study has been done to establish demand and supply of the industrialization of these herbal teas. To start this research, a survey was done to 400 people in the urban zone of Riobamba. It showed information about consumption preferences as well as the product acceptability. The results of this survey determined people’s need to get a product in the city of Riobamba tells the feasibility for creating a company that produces bottled herbal teas. The engineering study demonstrated that the company, because of its characteristics, can be considered small. The amount to be produced will cover 10% of the projected demand per consumptionlevel with 240,000 bottles of 240 ml per year. The financial study demonstrates that enterprise is profitable. Indicators such as Benefit-Cost, NPV, IRR, and Payback Period show that it is a feasible option to invest in an herbal tea production enterprise. The investment can be recovered within the project years and generate good profit for shareholders. This industry reveals significant increase which will promote future nationwide and eyen international business.