Diseño de un modelo de comercialización de insecticidas biológicos para la zona centro norte del país. Caso práctico micro-empresa PROECO” (período – 2012)

Abstract

This research proposes a commercialization plan for the products and services offered by PROECO (ECOLOGICAL PRODUCTS) micro company, for the north-central zone of the country. For the situational diagnosis of PROECO Company, it was necessary to take into account the social, technological, financial and economic macro environment with their corresponding items in order to know the opportunities and treats the company has and the non-controlled analysis the company has to monitor, as well as the policies the company is led by. This research purpose is to search for alternatives to improve the economic growth of the company by means if its marketing variables study, in addition the marketing strategies implementation and repositioning such as: Web page, publishing, new products promotion was also proposed, this will allow having information about the products made by the company. With the strategies proposed it is expected to increase the benefits as well as to achieve the organizational goals related to the product prize, market and promotion, benefiting the community and environment in general, the integrity also has to do with internal costumer. In order to conclude this research some conclusions and recommendations obtained after the proposal were suggested, information resources which were studied and analyzed were also shown for carrying out this report.