Plan estratégico para mejorar los procesos administrativos de la Cámara de Comercio de Riobamba, periodo 2019 - 2023

Abstract

The present research contains a Strategic Plan design to improve the administrative processes of the “Cámara de Comercio” of Riobamba, period 2019 – 2023 that will determine the steps follow continue improving the customer service, the internal processes and raise the level of satisfaction of the affiliates to the institution. During the development of the research; a study, and an external and internal analysis of the institute were carried out through the application of matrices of external and internal factors and the elaboration of the FODA matrix, reflecting the positive aspects of the infrastructure and personnel, with extensive facilities for the implementation of potential areas with trained personnel in addition to the relationship whit external resources. On the other hand, among the negative aspects we have, the lack of processes, manuals and an administrative structure. Also, there are opportunities to take advantage of such as the growth of the commercial market and the promotion of the institution as a commercial guild. Subsequently, some actions, policies, resources and budgets were established for the execution of the strategies. At the end, it is recommended the continuous improvement of the processes whit a map and the elimination of unnecessary activities, a permanent internal diagnosis and the invigoration of the main areas of the “Cámara de Comercio” of Riobamba.