Elaboración de un plan de negocios para Almacenes León de la ciudad de Riobamba provincia de Chimborazo período 2012 - 2013

Abstract

This research proposes “Development of a Business Plan for León department store Riobamba, Chimborazo Province, 2012-2013” In order to beat the competition, maintain the company status into Riobamba market and publicize the range of products it offers. Some relevant aspects like national economic indicators which are currently a positive factor for commercialization, the market competition whose weaknesses and threats mean opportunity for our company in the market, the principal providers who have opened doors, the strengths and opportunities found for the benefit of the company and, according to the market research, it has been determined that León department store is going through its best moment to employ marketing strategies able to contribute to its positioning in the market. It is placed under consideration a technical plan in which everything related to matter of plant and its distribution is taken into account as well as aspects concerning to storehouse for the process of supplying and commercialization of home appliances and furniture. It was proposed an organizational plan from which it is determined the staff enclosing the appropriate profile able to manage the company with effectiveness, in addition to this, it was also offered a guide to staff training by setting its budget. After having followed all these steps, it was conducted a financial plan in which its outcomes are favorable for continued investment, since the NPV (Net Present Value) is positive and the IRR (Internal rate of return) with a percentage in its favor, it was also determined RB/C (benefit-cost-ratio) and PRI (Period Payback). Finally, some conclusions and recommendations for implementing the business plan are given.