Estudio de factibilidad para la creación de una planta de producción de cubetas de cartón para embalar huevos, de la Asociación de Avicultores Cotaló, parroquia Cotaló, cantón Pelileo, provincia de Tungurahua, año 2012

Abstract

This project aims to conduct a feasibility study for the establishment of a production plant for eggs packaging cardboard trays, in the Cotaló Poultry Farmers Association, Parroquia Cotaló, Pelileo Canton, Tungurahua Province whose primary purpose is to start an activity which gives the company a reliable product, satisfying customers expectations, as well as create new jobs and economic development in the Province, strengthening the integral development. The market study was based on field research, obtaining positive results for the project development, an excellent market niche was found since there is no tray production plants in Tungurahua Province, taking into account that it is the province covering 49% of Ecuador poultry establishments intended for eggs production. In the technical study the project size was defined, everything needed for the trays production process and the environmental impact generated. The administrative and legal plant internal processes, the organizational framework design which contains a strategic direction that guides the plant in its performance in the short, medium and long term were determined. The financial study determines that the project is profitable through financial indicators such as NPV (Net Present Value), IRR (Internal Rate of Return), BC (Benefit / Cost) and PRI (Previous Payback) show feasible results. Thus members can invest in building the plant, obtaining reasonable profits, having as main purpose a quality product production and commercialization for the associates benefit.