Propuesta de exportación con valor agregado (snacks, hojuelas o chips) de la papa nativa (Puca Shungo y Yana Shungo) de la Empresa Conpapa ciudad de Riobamba provincia del Chimborazo, hacia el mercado Marsella-Francia

Abstract

This thesis is a “proposed export value-added (snacks, chips or chips) Native potato (Puca shungo y Yana shungo) CONPAPA Company, in Riobamba city, in Chimborazo province, to market Marseille – France”, it is collected information through French Intermediaries; in order to know the market they are going to export. Within the market study determined the existing supply, was also a marketing analysis, a technical study which described the requirements of machinery and equipment, personnel, raw materials, direct materials to manufacture 88,000 units of native potato chips 100 grams, was also designed a flowchart which shows the process of production. Regarding the export proposal detailed the requirements, documents, certificates and procedures to be fallowed for export of chips, also referred to the customs procedures, determining that CONPAPA elect the consumer, because their products are for the final out in the country of destination, also listed Incoterms negotiating terms, and finally did a study and financial evaluation, which shows the feasibility of export.