Proyecto de creación de una empresa productora y comercializadora de tilapia roja, en la comuna Flor del Valle, perteneciente al cantón La Concordia, provincia de Los Tsáchilas

Abstract

This research work was a Creation Project of a producer and commercialization company of red tilapia in Comuna Flor del Valle, in the city of Concordia, in the province of Santo Domingo de los Tsáchilas in the period 2014 in order to determine demand and offer unsatisfied. This research used a market study, surveys, and interviews which allowed determining unsatisfied demand. A descriptive, documental, field, experimental, and explicatory research was applied based on the marketing mix, technical study, engineering of product, and administrative, legal, environmental, financial study in order to assess the financial situation. Financial assessment determined that the net worth was 64.833,46; internal rate of return was 72%, cost-benefit relation was 2,08% per kilo and recovery time of the project is 2 years, 6 months, and 10 days. Based on the study it was concluded that the creation of the company is feasible, so it meant that the project is rentable. It is recommended to execute the project considering profitability.