Proyecto de exportación de banano tipo cavendish de la Asociación ABANSUR del cantón Machala, provincia de El Oro, hacia el mercado de Estados Unidos ciudad de Miami Fl.

Abstract

This research study titled: "Export project of Cavendish banana of ABANSUR Association, located in canton Machala, El Oro province, toward the market of United States, Miami City Florida", this proyect will allow partners to place their product in the international market, eliminating the involvement of intermediaries, ensuring the expansion and development of the organization. The suitability association was determined with respect the project and was carried out a SWOT (Strengths, Weaknesses, Opportunities and Threats). analysis, by which was determined their productive and technical capacity finding that these are appropriate to cover an external demand. Through the market study were determined the consumer and target market, recognized opportunities and were analyzed historical trade relations and current between Ecuador and the United States. Subsequently the export process was detailed, which included differents requirements that the producer must meet locally and internationally to export, and the phases; logistics and estimated time export. Finally through the application of financial instruments was economically evaluated project, obtaining as a result that is sufficiently profitable to carry out its implementation.