Plan de exportación de uvilla y sus derivados para la Asociación La Quereñita del cantón Quero provincia de Tungurahua, hacia Sao Pauló Brasil

Abstract

This thesis entitled uvilla export plan and its derivatives for the Quereñita Association Quero Canton province of Tungurahua, to Sao Paulo, Brazil, receives the following objectives; generate jobs and a better quality of life in the household economy of the direct and indirect benefits involved in the process. Within the market study the existing supply was determined, also fixed the marketing analysis, conducted both a technical study which describes the requirement of machinery and equipment, personnel, raw materials, direct materials for the production of 1600 kilos of uvillas and setting up a flow diagram for the production process. Regarding the proposed export requirements, documents, certificates and procedures to be followed for export of uvillas were detailed, welcomes referred also to the customs procedures, determined that "QUEREÑITA" is home to the requirements demanded because their products are for your end profits in the country of destination, and finally a study and financial evaluation, with which the profitability of export plan was shown. Creating a website in government institutions is recommended to have technical and accurate data, request the Ministry of Agriculture and Livestock (MAGAP) boost production with technical support for this non-traditional export product of Ecuador.