Proyecto de exportación de cereal de quinua orgánica de la Fundación Maquita Cushunchic comercializando como hermanos (MCCH) sede Chimborazo para incursionar en el mercado de Hamburgo- Alemania año 2015

Abstract

The present research is an Export Project of Quinoa Cereal Organic of Maquita Cushunchic Comercializando como Hermanos Foundation (MCCH) brach office in Chimborazo to tab the market Hamburg - Germany. This research is developed based on a market study, using digital portals for potential market economic statistics and interviews with employees of the exportable supply, which reflects the same dynamic and profitable behavior of the proposed variables. Knowing the commercial opportunities offered by the German market for non-traditional products such as cereal quinoa, the strategic plan of export as a practical guide and easy to apply, becuase it contains all the techniques, methods and tools of export from production passing through customs and eventually in the country destination, according to the principles of international negotiation necessary for effective and profitable business proposition. It is recommended to encourage the development of commercial research to diversify trade relationships, for social, economic development of rural primary producers groups, to achieve a vision of the future for the benefit of families and organizations with better opportunities for trade local production, compared to the dynamism of modern market.