Proyecto para la exportación de camisetas personalizadas de la Fábrica “Famtex”, del cantón Riobamba, hacia el mercado de Paris-Francia, para el año 2016

Abstract

The general objective of this work is to carry out an Export Project of personalized t-shirts from “FAMTEX” Factory in Riobamba canton to Paris-France market by 2016, the product is manufactured in Riobamba city, Chimborazo province and it is destined for internal markets. The product was chosen because in France the market is opening up for this type of clothing that satisfies the population in France. A market study was conducted to meet the product demand in the destination country, the local supply for supplying the product. As well as the personalized t-shirts presentation for exporting in cardboard boxes. The proposal of this work was develop an Export Project in order to position the textile industry in the international market, developing competitive advantages that allow the viability, sustainability and profitability of the product. In the Export Project, the following relevant points for exporting will take into account: packaging, label, product distribution, transport, necessary documents, Incoterms and payment. Finally, the project’s conclusions are showed where its viability is determined, as well as the recommendations for better development of the research.