Plan estratégico para la “Asociación de Servicios de Limpieza Arosemena Tola” 2018-2023

Abstract

The present research work is oriented to develop the strategic plan of the Association of cleaning services Arosemena Tola ASOSERAT, of Carlos Julio Arosemena Tola canton, Napo province, for the period 2018-2023, with the purpose of contributing to the economic development of the association, which allows to have tools and operative techniques to obtain an efficient administration of the same. For which the field research was used through a survey applied directly to the partners of the entity, the FODA analysis was also performed, which allowed to know its current situation. Giving as a result of the surveys conducted and analyzed that there is a 92% of acceptability for the realization of a strategic plan compared to an 8% of unfavorable attitude. The Association does not have a business philosophy that guides the efforts of its members, and does not have a structural organization chart that reflects its administrative structure. For which the following strategic directions were carried out: the mission, vision, corporate values, objectives, goals, training strategies, advertising and productivity, which will allow the entity to improve its current situation. It is recommended that the Association implement the activities according to the schedule made for the execution of the strategic plan.