Plan de negocios para la creación de un centro de acopio de cacao en la Asociación de Producción Agrícola Nuevo Urdaneta (ASOPRONUR), del cantón Urdaneta, provincia de Los Ríos

Abstract

The development of the business plan for the Nuevo Urdaneta Agricultural Production Association (ASOPRONUR) is intended to the construction of a collection center for the storage of cocoa achieving growth and positioning of the entity. The methodology used was based on the carrying out of surveys applied to all the partners of this institution, in addition to the elaboration of the FODA matrix that allowed to know the current situation of the organization. It was determined that it is necessary to have an innovative infrastructure to contribute to improve the quality of life of the producers in the area, it was also verify that there is a lack of effective and efficient processes and procedures thus do not allow to canalize production and marketing. Furthermore do not have adequate publicity to be recognized at the national level. The proposal is based on create a collection center accompanied by a training program, so the implementation of this alternative will allow to apply an adequate administration, the social insertion of the people who attend this place and count a source of Economic income for families through marketing. In the design of the business plan is developed; the Marketing study where market segmentation was conducted and the development of Marketing Mix. In the technical study the production flow chart was performed. The financial evaluation threw projections through economic indicators with a Net Actual Value (NAV) of $625,663.85; an Internal Rate of Return (IRR) of 20, 3% and a recovery period of 4 years, 2 months. Therefore, the Association directive is recommended to carry out this business plan because its results show that it is feasible.