Proyecto de exportación de la Cooperativa de Producción Industrial del Calzado “Vinicio”, desde la ciudad de Penipe, provincia de Chimborazo, hacia la ciudad de Bogota- Colombia, en el periodo 2015-2016.

Abstract

The present investigation is aimed to offer the different methods and procedures to run the project of exportation of Shoe-Industrial-Production Co-operatives “Vinicio” from Penipe city, Chimborazo province to Bogotá -Colombia in order to promote its market, so that it can be known internationally. The following results were gotten with this market study: The product will be accepted in the market in Bogotá-Colombia due to its quality standards and the designs are Italian. The bilateral relationships existing between Ecuador and Colombia government facilitate the negotiations. By using the terms about international trade, Incoterms 2010 it was possible to get a better agreement not only for the seller but also for the buyer. From this, the financial study, which was carried out, projected positive data demonstrating that there is profitability in the financial indicators: VAT (Value-added tax) ($67,2477.61), IRT (Internal Rate of Return) (17%) and C/BR (cost-benefit relation) (3.51) and the investment will be recovered in three years and four months, which indicates that this project is of average liquidity.