Plan de negocios para las Aguas Termales Aguallanchi del Gobierno Autónomo Descentralizado Municipal del cantón Chambo, provincia de Chimborazo

Abstract

The business plan for the Aguallanchi thermal waters of the Autonomous Municipal Government of Chambo canton, province of Chimborazo, aims to improve the administrative development, which will benefit national and foreign tourists, the GAD of Chambo canton, inhabitants of the community and population in general. For the investigation, an interview was conducted with the manager of the tourist attraction, an internal survey of the employees and external to the tourist with a stratified probabilistic sampling applied in the facilities of the attraction. A situational diagnosis was made through matrices of internal and external analysis to identify the SWOT; determining that the tourist attraction is weak internally since it lacks corporate identity, in turn has thermal water that benefits health, good internal communication, green areas is good state. In addition, a market study was conducted to know the needs and suggestions that tourists have. It was determined that brand, promotion and publicity strategies should be implemented, training human talent, implementing recreational activities, improving infrastructure to be positioned in the tourism market, in this way to become a nationally and internationally recognized attraction. It is recommended to apply this business plan to be a tourist attraction generating employment and economic reference, with an efficient administration that achieves the fulfillment of all the planned objectives in the short and long term.