Plan comunicacional integral para “Chimborazo Foundation, Inc.” en la ciudad de Riobamba

Abstract

The present titling work has as objective to design an Integral Communication Plan for the strengthening organizational image of Chimborazo Foundation, Inc., the research is based on a research methodology, bibliographic and of field; the primary and secondary information was collected through of the survey, the field investigation was applied to internal and external clients, among the main findings were determined: all the foundation members have a high grade of pertinence, are knowers of the labour that that the foundation does, as well as also they feel in a satisfactory labour environment, manifesto that the internal communication is the adequate, while that in the external clients a high percentage of survey respondents do not know to the Foundation, the work that realises as well as who to turn to case of help, few people identify the activities that the foundation performs, the information is so limited, the most suitable communication media for the broadcasting of the work it carries out are the social networks, press and television, a high percentage of people say that they do not know the existence of an official page of Facebook. Once structured the Communication Plan according to the organization needs the proposal was specified, detailing the strategies, objectives, tactics, in charge, budget, and chronogram, as well as also is structured a follow-up and control mechanism that allows to evaluate the proposal implementation. It is concluded that an Integral Communication Plan turns into a trusty instrument to satisfy information needs and managerial support management for Chimborazo Foundation, Inc., that is why it is recommended this plan implementation.