Proyecto de exportación de la mezcla en polvo soya-machica elaborado por la empresa productos alimenticios Fortaliz, ubicada en la ciudad de Riobamba, provincia de Chimborazo, hacia el mercado Madrid, España. periodo 2015 – 2016.

Abstract

The Project for the export of barley flour blend prepared by the food company Fortaliz in the city of Riobamba, It was to establish in principle its degree of viability towards the market of Madrid, Spain. During the period 2015-2016. In the market study, once the actual demand is compared with the projected supply, the unsatisfied demand can be estimated which will provide the possibility of exporting the product to the Spanish market. In addition, an investigation was made regarding the culture and economy. Among the main points studied were geography and the economic stability of the population. Also investigated were all the aspects necessary for the product to enter this market. Furthermore, the financial economic study showed the feasibility of the project through its different indicators. Since it established the VAN to be 374,230.74, and the IRR of 68.98 % it is possible to conclude that the company is in constant progress toward placing the product in the international market.