Proyecto de importación y comercialización de autopartes genéricas de vehículos de procedencia China, para la empresa Vallejo Motors, de la ciudad de Riobamba en el año 2018.

Abstract

The main objective of the qualification work was to design a project of importation and commercialization of generic auto parts of Chinese vehicles, for the company Vallejo Motors of the city of Riobamba in the year 2018, for which the compilation of information was carried out through the application of investigative instruments as are the surveys and the interview in which it was obtained that the 52% of the respondents do not feel satisfied with the quality of the car parts that are offered Riobambeño market, it is therefore necessary to carry out an import of car parts that are offered in the market Riobambeño, it is therefore necessary to carry out an import of spare parts that meet the expectations of the buyers, for which we proceeded in the investigation to the development of a proposal framed in an import project emphasized the study of market through supply and demand, by analyzing possible buyers deciding to purchase the products from a company located in the country of China, because the costs of transportation are lower; Subsequently, the market study was proposed, technical and financial, it was evidenced in the financial study, in the study the roadworthiness of the project after the financial evaluation was evidenced, for what was performed the calculations of TMAR whose result was 9.79% a value of the VAN of USD 216,342.13, the TIR was 42.51% cost-benefit ratio of 2.79 and the investment is expected to recover in approximately 3 years and one month, it is concluded that the project of import and marketing of Autoparts Genéri CAS of vehicles of Chinese origin is feasible, which has as purpose to offer to the customers a greater range of products, satisfying the necessities of the current market.