Plan estratégico de marketing para la Unidad de Control Sanitario de la Dirección Provincial de Salud de Morona Santiago

Abstract

Strategic Planning is a management system that shifts the emphasis on the "what to achieve" (goals) to "what to do" (strategies), providing important data to the institution or company to take the best decisions to exploit opportunities and avoid dangers. Strategic planning involves implementation of a marketing plan, an instrument that identifies the position of the institution or company in the market with respect to a good or service offered to establish strategies that provide increased profitability and loyalty in the supplier relationship - client. The current regulation requires public sector, the institutions that comprise it, to plan carefully in order to have a roadmap that clearly determine the goals and objectives of the company within a period of time, a circumstance that allows coordinate timely the implementation of activities leading to provide optimal service to the public so you can quickly access and quality, generating institutional positioning and Public Trust. The research has enabled us to provide an updated assessment of the Health Control Unit Provincial Health Directorate of Morona Santiago and provide alternatives to guide the department to achieve the desired positioning for compliance with current regulations.