Elaboración de un proyecto de factibilidad para la creación de una empresa productora y comercializadora de bebida energizante natural en el cantón santo domingo, provincia de Santo Domingo de Los Tsáchilas, periodo 2014

Abstract

The “Elaboration of a Feasibility Project, for the creation of a Production and Marketing Company of Natural energizing drink, in Santo Domingo Canton”, in order to contribute to the sector development and improve the quality of life of the population, in addition to generating sources of employment and encouraging productivity. For its development was realized the study o market, technical study, organizational study – legal, enviromental study, economic –financial study and the economic – financial evaluation. The studies obtained reflect that the project is profitable; since it was obtained the IRR (Internal rate of return) of 43.50% the NPV (Net Present Value) of US $302. 260, 36; whose value is greater than zero; the Community Based Rehabilitation; R B / C of US $ 2, 03, wich determine that for each dollar invested, will enter 1,03 dollars of utility; the investment will be recovered in two years, seven months. For the foregoing, it is determined that the project is profitable and attractive to the investor, therefore it is recommended the startup of the same.