Proyecto de factibilidad para la creación de una empresa de producción y comercialización de pollos criollos en la granja “totorillas”, del cantón Guamote, provincia de Chimborazo, periodo 2015

Abstract

This research is based on lines of investigation which determines the Business Engineering School at Faculty of Business Administration. The most important aspect of their professional training is entrepreneurship and the creation of own business and at the same time the regional development contribution activating the production process by gaining new job places and the regional and local development. Guamote is one of the cantons with malnutrition, poverty, and with a high unemployment rate. That is why; this feasibility project was carried out for the Totorillas sector development and their community in general. The market study determined that the demand for chicken meat is one of the first choices at the time of buying meat, both for its nutritional properties and the benefits of their protein characteristics. The field of marketing of this product is wide and very competitive and it is possible the marketing of this product for the production capacity of Toti polio plant located in Totorillas parish has a production capacity of 7% margin of the market participation. The strategic policies and the business objectives mark the development of the company that appends value propose within the mission and vision. The economic- financial study has raised the viability of this project and its sustainability over time, types of financing for the development of investment are preset, the projected sales and cash flow show acceptable and promising indicators with 58% Tir and a return period of three years is the investment reality and its implementation.