Plan estratégico para la Fundación Familia Salesiana Salinas, provincia Bolívar período 2019-2023

Abstract

The present degree work has as aim to elaborate a “Strategic Plan for the Salesianas Salinas Family Foundation, Bolivar Province, 2019-2023 period”, which will allow the company to improve the organizational development and to increase its profitability. To carry out the development of this work, company information was collected, in addition different research instruments were used such as the survey that was applied to the workers of the company and the interview that was addressed to the institution's business coordinator, whose results helped to realize the FODA matrix, which allowed to determine the strengths, opportunities, weaknesses and threats. As a result of the investigation it was determined that the Salesiana Salinas Family Foundation lacks a strategic plan, thus affecting the optimization of resources and the execution of adequate administrative management. With all the results obtained, we proceeded to design the strategic plan that is a useful tool for the design of a successful future for the company, in which general and functional strategies are detailed among other aspects that help the institution to be more efficient and have advantages to remain competitive in the market. Therefore, it is recommended to the managers and workers of the company, consider the execution of the proposed strategic plan that will allow them to make decisions for the continuous improvement of the company.