Plan de negocios para el Comercial Hidalgo de la ciudad de Riobamba provincia de Chimborazo

Abstract

This degree work is called the Business Plan for the commercial Hidalgo, Riobamba canton, Chimborazo province, with the aim of improving organizational management through communication strategies and methodological tools where the activities of an organizational constitution are detailed. This research was carried out through an interview with the general manager, an external survey of the economically active population between 18 and 65 years old, men and women and an internal survey to the company's human resources, but also the design of an observation sheet. Having as a result that 20% know about the activity carried out by the store, knowing it through friends, family, and acquaintances of the company owner, it was also determined that the company does not have a business plan. The proposal contains the mission and vision for the company, marketing diagrams, current position of the commercial, marketing strategies, the appropriate use of labor standards, finally the feasibility of the project was obtained obtaining a NPV of $ 91,924 and a IRR of 70 %, exceeding the investment rate, concluding that the business is profitable, in addition, it has a cultural and social level base, being a source of employment and contributing to the economic dynamism of the city, for this reason, it is recommended to implement a plan proposed business commercial.