Proyecto de creación de una cadena de minimarkets de productos agropecuarios orgánicos, en la ciudad de Riobamba, provincia de Chimborazo, período 2016-2017

Abstract

The present research work is a project to create mini markets of organic agricultural products in the city of Riobamba, province of Chimborazo, period 2016 – 2017, it has been created with purpose of contributing to the economic and productive growth of our city, by offering quality service in order to sell healthy products which will improve the quality of life of the citizens from Riobamba while integrating producers who simultaneously are groups of vulnerable humans with scarce resources; to accomplish this, a study of the market was performed which determined an objective demand of 916.750 baskets for 2017; the machinery to be used, location of the plant and the optimum size of the project were determined in the technical study which indicates that 13% of the unsatisfied demand will be covered; the administrative and legal study determined the creation of a micro company of judicial nature with technical and administrative organization; the economical and financial study helped to determine an initial investment of $321.714, 30 which will be financed with 40% personal capital and 60% the capital of third parties; this study culminated with a financial evaluation of the project using the following indicators: TIR, VAN, PRC and RBC which show that the project is viable since the internal return rate is 28%, the current net value is $266.805,00, the period of time for return of investments is 4 years and the cost-beneficiary relation is 1,83.