Propuesta de un plan de negocios para mejorar los niveles de satisfacción de los clientes en la Empresa Creaciones Katty en el cantón Coca, provincia de Orellana

Abstract

The business plan to improve the levels of satistaction of the customers of the company creations Katty in canton Coca, Orellana province, was carried out market research, as fundamental purpose determine the unmet demand and perfom an exhaustive analysis of the market of clothing industrial and sport in the canton indicated, for its development is carried out the plans; Operating Plan, Strategic Plan and Business Plan, within the Business Plan takes as a proposal for improvement; product strategies, price strategies, strategies of squares and promotion strategies. In addition to the use of methods, research techniques were of great help since thanks to their application could get information from primary source for the development of this investigative work. And to implement the business plan provide to potential customers of the Amazon Region, work clothes and sports with high quality standards. As soon as all the previous studies were realized, it can be evidenced that the business plan is attractive, in addition to being shown its feasibility, so it is suggested implementation of the same.