Diseño de un plan de negocios para la Compañía de Taxis TAXIALICAN S.A., en la ciudad de Riobamba, provincia de Chimborazo, período 2017

Abstract

This research work has as main objective to design a business plan that contributes to improve the commercial management in the taxi company TAXIALICA S.A.., in Riobamba city, Chimborazo province, period 2017. The method used in this research work is qualitative method and quantitative method, for information checking, also techniques such as interviews and direct observation were used, the same which were developed in the economically active population (EAP) of Riobamba canton. The principal findings that were obtained is that the taxi transportation service does not satisfy completely the Riobamba’s population needs, they indicate several aspects that should be improved in the service like diver’s attitude, car’s presentation and to improve the corporate identity of the company. It was developed an economical- financial study were the values were obtained like: NPV 1 with the percentage of cooperatives (18%) that obtained $29613.32, NPV 2 with the percentage of banks (11%) that obtained $39599.92, IRR 39%, recovery period 1 year 5 months. According to the obtained results in the present research, it could be asseverate that the business plan is feasible since the financial point of view, so it is recommended its immediate application in the taxi company TAXIALICA S.A.